My first movie shoot experience on Hermès’ Avec Elle in Tokyo

Way & Beauty

My starting time moving picture shoot feel on Hermès' Avec Elle in Tokyo

Fashion and film art meld into 1.

My first movie shoot experience on Hermès' Avec Elle in Tokyo

17 Jul 2022 12:00AM (Updated: 26 Jul 2022 11:14PM)

Manner shows are a dime a dozen these days. And so when Hermès proposed a novel "movie shoot experience" to get acquainted with its Fall/Winter 2022 drove, I knew I couldn't pass it upwardly.

My enthusiasm led me to The National Art Eye in Tokyo where the French institution transformed the vast two-storey space into an immersive (read: where all attendees are extras) movie set imagined by French filmmaker and exhibition curator Laure Flammarion.

Flammarion's objective is to uncover the mystery of this (Hermès) woman that Bali Barret, artistic manager of Hermès women'due south universe and Nadege Vanhee-Cybulski, creative managing director of women'southward gear up-to-wear, describe each day on their drawing boards.

Who is she?

Flammarion calls her Elle (French for female).

The story centres on a writer in pursuit of Elle. He is somehow unable to get through to her but he manages to move her with his sincerity and she hands him the contacts of people dearest to her — namely, her friend, her lover and her neighbour.

Through their respective memories, we make sense of Elle. That fiercely independent free-spirit who is mysterious, sensual and passionate come to life on-gear up.

Bring together me backstage to uncover the identity of this intriguingly mysterious woman. Who knows, you may simply share more than than a few similarities with her?