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BMW CS Concept: CANCELED

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Last nighttime, we got word that the one of the most awaited BMW cars, the CS Concept, has been canceled due to the financial crisis Europe and U.S is facing. In a press conference, BMW's CEO, Mr Reithofer, confirmed that there will non be a series model of Concept CS".
The CS has been rumored to be the next BMW flagship which might have replaced the discontinued 8 Series. The BMW CS Concept fabricated its debut at the Shanghai Auto Show dorsum in 2007 and it was one of the BMW'southward near acclaimed concepts. Bimmer fans and machine lovers were thrilled with the innovation and the plans BMW had for their new auto.

The starting time rumors that the Concept will make into production surfaced in September 2007 and it was confirmed at that time past BMW's CEO himself.

Obviously, the recent decline in sales and the financial crunch has everything with to do with BMW's plans to nix the CS Concept, but as a BMW fan, I can but hope that sometimes in the future, the machine will make its way into the production lines.

[Source: bimmertoday.de ]

Update from unofficial sources:

"All our actions are based on careful consideration and foresight. It does not make sense to build up stocks which are bound to reduce our revenues later on on. Nosotros too take a commitment to our dealerships and the well-existence of the company.

But there is another aspect towards improving profitability: We are reviewing all product projects again.

And we thus have decided that there will not be a series model of the Concept CS.

A contempo assay has shown that:

  • First: Despite the keen feedback this car has achieved so far, it does not lucifer our ambitious profitability targets.
  • 2d: Our iii premium brands take a strong brand image all around the world. This has been proven, for instance, by the latest Brand alphabetize analysis. So for the time existence, nosotros tin practice without this "brand shaper" since we have many others in our portfolio.
  • 3rd and virtually important is that nosotros want to focus our resources primarily on future projects and new technologies.
  • In other words: Currently, our pinnacle priorities are EfficientDynamics and projection i.

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Source: https://www.bmwblog.com/2008/11/04/bmw-cs-concept-canceled/

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